Marek Bugár
Leads SPACE Solutions and is your point of contact from the first call to handover. He comes to the call, not a salesperson.
Written by this author.
AI automation for small and medium-sized businesses: from analysis to pilot
A small business doesn't need an "AI strategy", but one process that stops taking up hours. How process analysis works, what a fixed-price pilot should include, what it costs and what to ask the vendor.
GEO optimisation: what it is and what to do first
GEO is work on your website and on what others write about you, so that ChatGPT, Perplexity and Google AI Overviews use you in their answers. What belongs to GEO, what does not, and five steps in the order worth doing them.
Moving from Shoptet: how to protect your Google rankings
When moving from Shoptet makes sense, what can and cannot be transferred, and a checklist of steps before launch, on launch day and afterwards that helps protect your Google rankings and your orders.
What we found on 8,452 Slovak company websites (2026)
We measured speed, technical SEO basics and two AEO checks on the websites of Slovak companies. The results, the score distribution and an exact description of what was and was not measured.
Website audit: what it should include and what it costs
A good website audit is not a list of a hundred warnings from an automated tool. It is a measured state, an order of fixes and a price for fixing them. What an audit should include, how to spot a weak one and what it costs with us.
Artificial intelligence for business: what to actually use it for
Artificial intelligence makes sense in a company where the same work with clear rules repeats every day: invoices, orders, customer questions and moving data between systems. It isn't suited to decisions about people or legal judgment.
AI in accounting: what it can handle and what stays with the accountant
AI in accounting prepares the groundwork: it extracts data from documents, matches payments and sorts clients' mail. Tax judgement and responsibility stay with the accountant.
AI in a municipal office: where it helps and where it does not
AI can take the load off the registry, supplier invoices and answers to citizens' routine questions. Decisions in proceedings and official acts stay with the clerk.
AI in HR and recruitment: what may be automated and what may not
The European AI Act classifies systems for recruiting and selecting people as high-risk. The administration around recruitment can be automated without AI deciding about people. What is what, and where a person stays.
What an e-shop costs and what drives the price
The price of an e-shop is not set by the design, but by the choice of platform, the number of connections to other systems, B2B features and data migration. A breakdown of the costs a quote should cover, and the questions to ask before you order.
AI automation vs. RPA: what's the difference
RPA repeats precisely defined steps on an existing interface according to fixed rules. AI automation also understands unstructured input and makes decisions in exceptions. The choice depends on the process, not on fashion.
How automated invoice processing works
OCR reads the text of the invoice and a language model extracts the amount, supplier and line items from it. A person reviews the exceptions, and only then is the entry saved.
Automating orders from e-mail into your system
The agent reads the e-mail, recognises the items, quantities and address, checks them against stock and the price list and creates the order in the system. Exceptions go to a person, not to an error log.
How to choose the first process to automate in a company
A good first process repeats, can be described with rules and takes time, not judgment. Score your candidates on frequency and clarity of rules — the one with the highest total wins.
n8n, Make or Zapier: what to choose for automation
All three connect your apps without programming. They differ in whether they can be hosted on your own infrastructure, and in what exactly you pay for.
What is an AI agent and how does it differ from a chatbot
An AI agent decides on the steps itself and completes the task in the systems it is connected to. A chatbot only answers in the conversation and does nothing further.
Advertising in ChatGPT: how it works and what it costs
In Slovakia, ChatGPT Ads can be bought self-serve from €15 a day. The format has sixteen characters for the headline, is not targeted by keywords and in the EU is not yet personalised. An overview of what is verified.
Why ChatGPT does not recommend you, even when you rank first
A good search ranking does not mean a language model will use you as a source. Eight reasons companies drop out of AI answers, and how to check in twenty minutes which one applies to you.
E-shop automation: what pays off and what is just another add-on
E-shop automation is not one feature. It is a list of tasks somebody currently does by hand. The ones worth automating are those you can describe step by step, plus the ones without which shopping assistants will stop seeing you at all.
The most used social networks in Slovakia, and what the numbers mean
Slovakia has 3.9 million social media accounts. Facebook reaches half the population, TikTok grows fastest — and still sends fewer than one click in a thousand to websites. The numbers, and why they contradict each other.
Custom CRM or off the shelf? One question decides it
Companies ask which CRM is best. The better question is whether your sales process can adapt to the software, or the software has to fit the process. That answer also decides the price.
Own platform or rented? When moving your e-shop actually pays off
A rented platform is the right choice for most e-shops, and leaving one is usually an expensive mistake. But there are four situations where the monthly fee turns into a ceiling. Here is how to spot them.
The web accessibility the law now asks of you
Accessibility stopped being optional. It has applied to the public sector since 2020 and to a large share of commercial services since June 2025. What that means for an ordinary company — and what you can check yourself in an afternoon.
AI in your company, safely: where your data ends up
For every AI tool, ask three things: which data goes in, where it is stored, and who can reach it. Most problems don't come from the model, but from the fact that nobody asked these questions before rolling it out.
How much an AI agent costs in a company, and when it pays off
The price depends on how complex a process the agent has to handle and how many systems it needs to connect to. It pays off when the work it takes over costs more per year than its deployment and maintenance.
What AEO Is and Why SEO Alone No Longer Cuts It
AEO is optimization for the answers AI tools give. SEO competes for a spot on a list of links; AEO competes for the model to use your content as the source of its answer. It rests on the same technical foundation as SEO.
What a Custom Website Costs and What Drives the Price
On the Slovak market a custom company website commonly ranges from hundreds of euros for small projects to thousands or tens of thousands for premium ones. The difference is not the design, but the scope, the integrations and whether anyone wrote a proper brief before the build.
Why Most Company Websites Don't Earn
A website usually fails to earn not because it is ugly, but because it is missing one or more of the basics. Most of them you can check yourself — without an agency and without any tools.
How SEO Helps Businesses Grow — and When It's Worth the Effort
SEO is long-term optimization so customers find you in search without paid ads. It is not an instant channel, but done well it brings traffic again and again — without paying for every click.