Why Most Company Websites Don't Earn
A website usually fails to earn not because it is ugly, but because it is missing one or more of the basics. Most of them you can check yourself — without an agency and without any tools.
Marek 
A company website usually fails to earn not because it is ugly, but because it is missing one or more of the basics — and most of them you can check yourself. It is not about taste or the latest trend. It is about whether the site loads quickly, works on mobile, can be found, and tells the visitor clearly what to do. Let’s go through the ten most common reasons in order.
1. Slow loading
If a site takes a long time to load, some visitors leave before they see anything at all. The most common cause is unoptimised images and too many scripts. Check the size of your images and remove whatever is weighing the site down for no reason.
2. A broken mobile experience
Most visits today come from mobile. If the site is built mainly for the desktop and falls apart on a phone, you are losing the majority of people. Open your own site on your phone and walk through it the way a customer would.
3. Nobody can find the site
Even a perfect site is useless if no one stumbles across it. If you have no basic SEO — meaningful headings, page descriptions, a structure a search engine understands — you stay invisible. Check whether your pages show up in search at all for the names of your services.
4. No strategy and no clear call to action
A site that tries to say everything says nothing. If the homepage does not make clear within a few seconds what you offer and what the visitor should do, they leave. Define one main action the site leads to and build the content around it.
5. Nothing is measured
Without measurement you have no idea which page works and where people drop off — you are fixing blind. Set up at least basic analytics and conversion tracking so you decide by the numbers, not by impression.
6. Dated design and lost trust
Design need not be decoration, but when a site feels old and neglected, the visitor subconsciously doubts the company too. You do not have to rebuild everything — often it is enough to unify the look, tidy it up and sharpen readability.
7. Broken forms and unclear CTAs
If a form does not work, throws an error or asks for too much, the lead is lost. The same goes for buttons where it is unclear what happens after a click. Try the whole process yourself, from the first click to submission, and simplify whatever you can.
8. Missing trust signals
People buy from those they trust. References, real faces and names, client logos or samples of work give the visitor a reason to stay. If the site shows none of this, it feels anonymous. Add concrete proof that there is a real company with real results behind the site.
9. Content written for the algorithm instead of the human
Text stuffed with keywords reads badly and no longer even helps in search. Write for the person looking for an answer — clearly, concretely and to the point. Good content for people is at the same time good content for search engines.
10. An un-updated site is a security risk
A site that has not been updated for years tends to be vulnerable. Outdated systems and components are a gateway for attacks, and a hacked site does nothing for trust. Keep the site current, or choose a solution with a smaller surface to attack.
Rarely is a single thing to blame. Usually several small issues come together and, between them, rob the site of results. The good news is that most of them can be fixed without building the site again from scratch.
If you are not sure where your site is losing visitors, we will take a look at it in a free mini audit and tell you which items on this list apply to you.