When a customer asks AI, who does it recommend?
Some people no longer ask Google, but ChatGPT or Perplexity. They get one answer, and it usually names a handful of companies. Either you're among them, or you're not. It goes by GEO or AEO — the substance is the same.
Who it's for
For brands that don't want to find out after five years that their customers were looking elsewhere. And for companies that see competitors in AI answers, but not themselves.
GEO, AEO, generative search — what is what
- GEO (generative engine optimization). Optimising for engines that assemble an answer instead of listing links: ChatGPT, Perplexity, Google's AI overviews.
- AEO (answer engine optimization). Optimising for the answer — originally for featured snippets and voice search, now used mostly about AI assistants.
- In practice the two overlap so heavily that almost nobody separates them, and we do not need to. The work is the same: be a source that can be read, verified and quoted. That is why this is one service rather than two.
- What it is not: a replacement for SEO. AI search engines often work with classic search results and with pages that can be found and read. Without technical SEO and good content, AI visibility is hard to build. SEO has its own service here, the technical groundwork is shared.
What is included from €99 a month
- 20 questions your customers ask. We choose them together, based on how people ask about your field.
- Measurement in 3 AI tools: ChatGPT, Perplexity and Google AI Overviews. We track whether and in what context they mention you.
- Measurement once a month and a monthly report with 3 concrete recommendations on what to change first.
- No commitment. You can cancel at any time, effective the end of the month.
What costs extra
Changes to the content and structured data on your website are not in the base price. If you want us to make them, we quote them up front or a higher package covers them. You can also act on the recommendations yourself or with your web developer.
What can and cannot be measured
- Technical accessibility. Whether AI crawlers may access the site, whether they see the content without JavaScript and whether the site has structured data about the company. Our automated audit measures this.
- Quality of the answers on your site. Whether pages answer your customers' questions directly and truthfully. A person judges this, not a score.
- Observed mentions and citations. How often AI tools mention you for a fixed set of questions. Answers change with every query, so we track the trend, not a single measurement.
- Structured data, an llms.txt file or an FAQ on your site do not guarantee that AI will recommend you. They remove obstacles; the decision is made by someone else's system.
What we wrote about it.
GEO optimisation: what it is and what to do first
GEO is work on your website and on what others write about you, so that ChatGPT, Perplexity and Google AI Overviews use you in their answers. What belongs to GEO, what does not, and five steps in the order worth doing them.
What we found on 8,452 Slovak company websites (2026)
We measured speed, technical SEO basics and two AEO checks on the websites of Slovak companies. The results, the score distribution and an exact description of what was and was not measured.
Why ChatGPT does not recommend you, even when you rank first
A good search ranking does not mean a language model will use you as a source. Eight reasons companies drop out of AI answers, and how to check in twenty minutes which one applies to you.
What AEO Is and Why SEO Alone No Longer Cuts It
AEO is optimization for the answers AI tools give. SEO competes for a spot on a list of links; AEO competes for the model to use your content as the source of its answer. It rests on the same technical foundation as SEO.
What people ask us.
Is GEO the same as AEO?
In practice, yes. GEO is the name for optimising towards generative engines, AEO for optimising towards the answer. They come from different moments and different directions, but today both mean getting into the answer a model assembles. Anyone selling you GEO and AEO as two services with two prices is selling one thing twice.
Is it the same as SEO?
No, but it builds on it. SEO competes for a position in a list of links. Here the aim is for a language model to use you as the source of its answer. AI search engines often draw on pages that rank well in classic search too, so without SEO basics AI visibility does not work well.
How much does it cost?
From €99 a month excl. VAT. It includes 20 questions your customers ask, measurement in 3 AI tools (ChatGPT, Perplexity and Google AI Overviews) once a month and a monthly report with 3 concrete recommendations. No commitment, you can cancel at any time effective the end of the month. Content changes on the website cost extra.
Can it even be measured?
It can, though differently than positions in Google. We test a set of questions your customers actually ask and track how often you appear in the answers versus the competition. The score from our automated audit is only a technical indicator, not a measure of whether AI cites you.
Can you guarantee that AI will recommend us?
No. Which company an AI tool mentions is decided by someone else's system, and answers change. We can remove what is holding you back and measure regularly how often you appear.
How long until it shows results?
Usually weeks to months, depending on how much content needs reworking and how often the models update. It isn't a switch.
Won't it disappear when AI changes?
The essence of the work is to make you a trustworthy and readable source. That will hold for the next generation of models too.