What a Custom Website Costs and What Drives the Price
On the Slovak market a custom company website commonly ranges from hundreds of euros for small projects to thousands or tens of thousands for premium ones. The difference is not the design, but the scope, the integrations and whether anyone wrote a proper brief before the build.
Marek 
On the Slovak market a custom company website commonly runs from hundreds of euros for micro and small projects to thousands or tens of thousands for agency-grade and premium builds. The gap between a cheap and an expensive site is rarely the design — it is the number of features, the amount of integrations, and whether anyone wrote down what should actually be built before the build began. A website without a brief can only be estimated by guesswork, and guesses tend to part ways with reality halfway through the project.
The figures below are rough market ranges, not a SPACE price list. Their purpose is to help you judge whether the quote in your hand fits the reality of the market, or whether it is suspiciously low or high.
Typical budgets by project type
Prices vary by who builds the site — an independent freelancer, a Slovak agency, an agency from Central Europe, or a studio from Western Europe. Ranges are in euros.
| Project type | Freelancer | SK agency | CEE agency | Western Europe |
|---|---|---|---|---|
| One-page / micro-site | 300 – 800 | 600 – 1 500 | 800 – 2 500 | 1 500 – 5 000 |
| Company site S/M (5–15 subpages, CMS) | 600 – 1 800 | 1 200 – 3 000 | 2 000 – 6 000 | 3 000 – 10 000 |
| Premium / corporate (20+ subpages, integrations) | 1 500 – 4 000 | 2 500 – 8 000 | 5 000 – 20 000 | 10 000 – 50 000 |
| Basic e-shop (50–200 products) | 1 200 – 3 000 | 2 000 – 7 000 | 5 000 – 20 000 | 8 000 – 40 000 |
The ranges are deliberately wide. Two sites with the same number of subpages can cost completely differently depending on what happens under the surface — which is what the next section is about.
What moves the price the most
- Scope and information architecture. The number of subpages, templates and unique layouts. Ten subpages on a single template are a different job than ten subpages where each has its own logic.
- Design and UX. A site built on a ready-made theme is cheaper than an original design drawn for the brand. The higher price buys uniqueness and considered behaviour, not more images.
- Technology. A site on a builder, a site on an off-the-shelf CMS and a fully custom-built site are three different price tiers. Headless solutions and custom application parts sit at the top end.
- Features. Search, filters, user accounts, configurators, multilingual support — each of these is a separate piece of work, not a checkbox you switch on.
- Integrations. Connecting to a CRM, an invoicing or booking system, a payment gateway or a warehouse is often more expensive than the site itself, because the other side has to be tuned as well.
- Content. If you supply the texts and photos, you save. If the vendor has to prepare them, that is a separate item.
- QA and testing. Checking across devices, browsers and accessibility takes time. You can cut it, but it shows up later as bugs.
What a website costs per year of running it
The build price is a one-off. A website also has running costs you should budget for in advance:
- Domain — roughly 10 to 20 euros a year.
- Hosting — from single-digit to tens of euros a month, depending on the type of site and its traffic.
- Maintenance and updates — commonly tens to low hundreds of euros a month if you want someone to keep the site updated and watch its security.
A static site with no database is cheaper to run than a large e-shop that has to run and update continuously.
When a builder, when a CMS, when a custom site
- A builder (drag-and-drop type) makes sense for a simple presentation, when you need to be online quickly and cheaply and can live with the limits of a template.
- An off-the-shelf CMS is a sensible choice when you need to add content regularly, want a reasonable price, and your requirements fit within the system’s usual options.
- A custom site pays off when the site has to do something specific — its own logic, integrations, above-standard performance, or a design meant to set you apart. You pay more, but nothing holds you back.
It is not true that more expensive is always better. What is true is that the solution should fit what you actually need from the site.
How to ask for comparable quotes
When every vendor prices something different, the quotes cannot be compared. To get quotes you can lay side by side, give everyone the same brief and ask for:
- Scope in numbers — how many subpages, templates and language versions.
- What is and is not included — design, texts, photos, migration of content from the old site.
- A list of integrations — which systems the site connects to.
- Running costs — hosting, domain, maintenance per year.
- What happens after launch — warranty, support, who handles bugs.
- Ownership — who owns the code, the access credentials and the accounts.
If one quote looks markedly cheaper, something from this list is usually missing. It is not a discount, it is a different scope.
The numbers in this article are rough market ranges to give you a sense of the picture. The actual price always depends on the brief.
If you are not sure which category your project falls into and what you really need, we will take a look at it in a free mini audit and give you a rough scope with no commitment.