Your customers already see ads in ChatGPT. Just not yours.

The ad appears below the ChatGPT answer, visually separated from it. The format is uniform and very tight: advertiser name, favicon, a headline of roughly 16 characters, a description of roughly 32 characters, an image and a landing URL. Only Free and Go users see ads. Plus, Pro and Enterprise subscribers do not.

• There are no keywords. You bid on context hints — phrases describing the kinds of conversations you want to appear in. The model matches ads against the conversation, your landing page and the ad copy itself. OpenAI calls it going beyond keywords. The work is not a keyword list, it is describing the decisions your offer answers.
• The creative is extremely short. Sixteen characters for a headline means the entire offer has to fit into one phrase. This is where most of the work goes.
• Personalised advertising is not available in the European Economic Area yet. Targeting relies on conversation topic, coarse location and device type. Fewer options, but also fewer GDPR headaches.
• Price comes out of a relevance-weighted auction, not a rate card. A better-matched ad wins more cheaply. If an analogy helps, it is loosely comparable to what Quality Score does in Google Ads — an analogy, not the same mechanism.
• Measurement is young. The pixel and Conversions API work, but platform reporting still has two buckets while targeting has three. Anyone expecting Google Ads precision will be disappointed.

• Open and configure your OpenAI Ads Manager account — billing, the campaign and ad group structure, access for you and for us, and the conversion goals. The account stays yours, as everything else does with us.
• Write creative built for the format. Sixteen and thirty-two characters is not a shortened search ad, it is a different craft.
• Set context hints around how your customers actually ask about the problem — not how your service is named in your price list.
• Pick the campaign type for the goal: CPM for reach, CPC for traffic, conversion-optimised campaigns once there is something to optimise.
• Wire up measurement: OpenAI Pixel, Conversions API, custom audiences and a connection to whatever you already track, so the channel can be compared.
• Judge whether it is worth continuing. With a new channel that matters as much as launching it.

Self-service Ads Manager is live across the 31 announced European markets, so campaigns are bought directly rather than through a reseller or a foreign entity. The minimum daily campaign budget for euro accounts is €15. Localised versions of the Help Center lag behind and may still show "Coming Soon" — the English original is the one that counts.

• Start. €490 per month. Account setup and verification, one campaign, creative, measurement and a monthly report. For companies who want to find out whether the channel is worth it.
• Growth. €890 per month. Several campaigns and ad groups, continuous testing of creative and context hints, conversion-led optimisation.
• Full service. From €1,490 per month. ChatGPT advertising together with Microsoft Copilot ads and AI visibility work, so language models recommend you where nobody pays for placement too.
• Media budget comes on top and goes to OpenAI, not to us. Entry is low: the minimum daily campaign budget for euro accounts is €15, so from €450 a month. Less than that and the channel cannot be judged properly; more than that and it scales.
• These prices are indicative and assume a monthly engagement. You get a firm number after a call, once we know the scope.

We track impressions, clicks, CTR, average CPC and above all conversions via the pixel and Conversions API. We compare the channel against the traffic sources you already have — ChatGPT Ads numbers on their own will not tell you whether to keep paying for it.